Privacy Policy

Information We Collect

When you interact with our drawing fundamentals platform, we gather various kinds of information to deliver personalized learning experiences and enhance our services.

Personal Information

We collect details you provide directly to us when creating an account or reaching out. This includes your name, email address, phone number, and any messages you submit through our contact forms. When you enroll in our drawing courses, we also collect information about your artistic background and learning objectives.

Usage Data

We automatically gather information about how you use our website and learning platform. This includes pages visited, time spent in different sections, completed drawing exercises, and technical details like your IP address, browser type, and device information.

Cookies and Tracking

Our site employs cookies and similar tracking technologies to improve your browsing experience, remember preferences, and assess site performance. You can manage cookie settings through your browser preferences.

• Essential cookies for website functionality
• Analytics cookies to understand user behavior
• Preference cookies to remember your settings
• Marketing cookies for relevant content delivery

How We Use Your Information

Your personal data helps us deliver high-quality educational content and keep our drawing platform running smoothly. We are committed to handling your information responsibly and only for legitimate purposes.

Educational Services

We utilize your information to grant access to drawing courses, monitor your progress across skill levels, and tailor learning recommendations based on your artistic interests and abilities. This personalization supports more effective paths for developing your drawing fundamentals.

Communication and Support

Your contact details allow us to respond to inquiries, send important course updates, and provide technical support when needed. If you’ve opted in, we may also send occasional newsletters about new drawing techniques, showcased artwork, or platform updates.

Platform Improvement

Usage data helps us identify which drawing exercises are most helpful, spot areas where learners struggle, and develop new content to address common learning challenges. This analysis is conducted in aggregate form to protect individual privacy while enhancing our educational approach.

Legal Compliance

In certain situations, we may use or disclose your information to comply with Canadian privacy laws, respond to legal requests, or safeguard the rights and safety of our users and community.

Information Sharing and Disclosure

We maintain strict controls over how your information is shared and take privacy seriously in all our business relationships.

Service Providers

We collaborate with trusted third-party service providers who help us operate our platform, process payments, send emails, and provide customer support. These providers access only the information necessary for their services and are contractually obligated to protect your privacy.

• Cloud hosting services for secure data storage
• Email service providers for course communications
• Analytics providers for website performance insights
• Payment processors for course enrollment transactions

Business Transfers

If BayCrestWillow is involved in a merger, acquisition, or sale of assets, your personal information may be transferred as part of that transaction. We would notify you via email and provide information about any changes to how your information is handled.

Legal Requirements

We may disclose your information when required by Canadian law, court order, or government request. This includes situations involving potential threats to physical safety, fraud investigation, or violations of our terms of service.

Your Rights and Choices

Under Canadian privacy legislation, including PIPEDA (Personal Information Protection and Electronic Documents Act), you have specific rights regarding your personal information.

Access and Correction

You can request access to the personal information we hold about you and ask us to correct any inaccuracies. We will provide this information within 30 days of your request, subject to certain legal exceptions.

Data Deletion

You may request deletion of your personal information, and we will comply unless we have legitimate grounds to retain it for legal compliance, fraud prevention, or legitimate business purposes. Deleting your account will remove access to your course progress and stored artwork.

Marketing Communications

You can unsubscribe from our marketing emails at any time using the unsubscribe link in each message or by contacting us directly. You will continue to receive essential communications about your account and course enrollment.

Cookie Management

Most web browsers let you control cookies via their settings. You can choose to accept all cookies, reject certain types, or receive prompts before cookies are stored. Blocking essential cookies may affect website functionality.

Data Security and Retention

We implement robust security measures to safeguard your personal information from unauthorized access, alteration, disclosure, or destruction.

Security Measures

Our security practices include encrypted data transmission, secure server environments, regular security audits, and restricted access controls. We use industry-standard SSL encryption for all data transfers between your device and our servers.

• 256-bit SSL encryption for data transmission
• Secure cloud storage with encrypted databases
• Regular security vulnerability assessments
• Multi-factor authentication for administrative access
• Employee training on privacy and security practices

Data Retention

We keep your personal information only as long as needed to provide our services, meet legal obligations, or resolve disputes. Account details are typically kept for three years after account closure, while course progress data may be retained for up to seven years for educational records.

International Transfers

While our primary operations are in Canada, some service providers may process data in other countries. We ensure proper protection through contractual safeguards and compliance with Canadian privacy law requirements for international transfers.

Children's Privacy

Our drawing platform welcomes learners of all ages, and we take special care to protect the privacy of younger users in compliance with Canadian privacy laws.

For users under 18 years of age, we require parental consent before collecting personal information. Parents or guardians can review their child's information, request corrections or deletion, and withdraw consent at any time.

Parental Controls

Parents have the right to review any personal information we've collected from their child, request deletion of this information, and refuse further collection or use of their child's information. We provide clear mechanisms for parents to exercise these rights.

If you believe we have unintentionally collected information from a child under 18 without proper parental consent, please contact us immediately so we can take appropriate action.

Changes to This Policy

We may periodically update this privacy policy to reflect changes in our practices, technology, legal requirements, or other factors. We'll inform you about significant changes via email or prominent notices on our website.

Minor changes may be posted without individual notification, so we encourage you to review this policy regularly. The "Last Updated" date at the top of this policy indicates when the most recent changes were made.

Your continued use of our platform after policy updates indicates your acceptance of the updated terms. If you disagree with any changes, you may stop using our services or contact us to discuss your concerns.